As consumers prepared for new challenges in 2021, Tesco embarked on a mission to turn its “Every Little Helps” brand commitment into a tangible reality. The strategy involved investing in...

As a country, the UK often experiences difficulties when it comes to managing money. Approximately 12.3 million adults in the UK lack confidence in handling their finances, and a substantial 80% have...

Each day, Scotland faced the problem of 100 blocked sewers. For Scottish Water, the annual expense of clearing these sewers, often obstructed by wet wipes, amounted to £7 million.   Driven by...

Despite having established a recognizable brand presence in Africa since the 19th century, Guinness recognized the need to elevate its efforts in 2021, particularly among younger demographics.  ...

Navigating the B2B banking sector is a challenging endeavor. Amidst competition from well-established counterparts with substantial resources and customer loyalty, Starling Bank noticed its...

People began openly sharing their expertise and offering valuable tools and resources. Esteemed individuals became more approachable, and some utilized their platforms to amplify marginalized voices...

  The decision to discontinue the sale of Israeli flags has sparked a notable backlash, primarily from Israeli consumers who voiced their discontent, highlighting a palpable sense of anger over...

In a recent strategic maneuver within the marketing realm, the renowned fashion house Dior has orchestrated a noteworthy shift in its prestigious lineup of brand ambassadors. The spotlight was cast on...

People are proving boycotts work by sharing pictures of cheaper Starbucks cards from Egypt. They’re also posting photos of empty Starbucks shops to show the impact. These visuals are making it...