Arab Musketeers

ISSUE SIX

Hyundai’s Viking Adventure with the Santa Fe SUV

  Setting the Stage: Vikings Take the Wheel Hyundai’s new marketing move, the “Vikings” campaign, is making waves during the NFL conference championships. The campaign features...

Sales of Spiro Spathis have increased since the boycott.

  The response to recent calls for boycotting certain companies expressing unwavering loyalty to Israel, Spiro Spathis, a well-established Egyptian soft drink company, has experienced a...