Many restaurants have taken a serious stand in support of Palestine by substituting blacklisted goods with authentic Egyptian alternatives. This strategic step not only indicates a dedication to...

Zara, the renowned Spanish clothing brand, finds itself embroiled in controversy following the recent launch of its marketing campaign titled “The Jacket.” The campaign, initially designed...

In a strategic decision, the world’s third-largest sportswear company has announced its decision to discontinue providing clothing to a prominent football club, effective at the conclusion of...

A Pivotal Year for FMCG The Fast-Moving Consumer Goods (FMCG) industry is gearing up for a transformative year ahead, with expectations of double-digit growth in 2024. As the market dynamics continue...

A Perfect Fit of Values and Commitments Dove and Nike have teamed up to develop the Body Positive Sport programme, which aims to boost body confidence among 11 to 17-year-old girls who participate in...

  The response to recent calls for boycotting certain companies expressing unwavering loyalty to Israel, Spiro Spathis, a well-established Egyptian soft drink company, has experienced a...