According to the MoneySuperMarket Group’s CEO Peter Duffy, the company is “probably in best shape ever” as a result of the performance and brand marketing initiatives that are fueling growth.  ...

AI’s Silent Influence Artificial intelligence has quietly been reshaping our digital experiences, from personalized product recommendations on Amazon to Meta’s sophisticated ad targeting. The...

During the live session, Davidson emphasized the importance of experimentation in leveraging new technology to optimize content creation, activation, and delivery. Moving beyond simple A/B testing...

Pets at Home maintained its momentum following its brand relaunch in May, announcing positive 2024 fiscal year first quarter results on August 3rd. The brand overhaul, which cost £2 million and saw...

Profit margins at Kraft Heinz have grown for the second quarter in a row, as the company’s price discipline continues to pay off. CEO Miguel Patricio expressed “pride” in the company’s “resilient”...

However, if you go a step further and ask, “Why should anyone write about your brand?” the answer becomes even more challenging to state. Although asking this question at the beginning of a client...

People are celebrated at Milk Bar, and cake is the medium. Their credo, “everyone deserves to be celebrated,” is straightforward and very human. Tosi’s team believes that everyone, regardless of...

As a result, many companies actively encourage their employees to be brand advocates by promoting the company’s products to their friends, family, and the broader public. Employees are typically the...

Most business owners are under constant pressure to manage various social media accounts, email sequences, public relations activities, and so on. It’s enough to give anyone a headache — and a sense...