The influence of both brand and performance marketing is praised by MoneySupermarket Group.
According to the MoneySuperMarket Group’s CEO Peter Duffy, the company is “probably in [its] best shape ever” as a result of the performance and brand marketing initiatives that are fueling growth. The company’s direct to site online traffic increased by 25% during the first half of its 2023 financial year, which ended on June […]
How Brands Can Embrace the AI Revolution
AI’s Silent Influence Artificial intelligence has quietly been reshaping our digital experiences, from personalized product recommendations on Amazon to Meta’s sophisticated ad targeting. The emergence of generative AI, capable of creating diverse content, promises faster and more accurate workflows. While we’re currently in a transitional phase, AI is set to seamlessly integrate into our everyday […]
A Guide to B2B Content Success
During the live session, Davidson emphasized the importance of experimentation in leveraging new technology to optimize content creation, activation, and delivery. Moving beyond simple A/B testing, she encouraged nuanced experimentation, such as testing different interactions, content variations, and delivery methods, while incorporating progressive profiling and omnichannel activation. This approach, based on data-driven insights and customer […]
Pets at Home claims ‘strong’ growth following a brand revamp.
Pets at Home maintained its momentum following its brand relaunch in May, announcing positive 2024 fiscal year first quarter results on August 3rd. The brand overhaul, which cost £2 million and saw the company unite its businesses under the ‘Pets’ master brand, resulted in “encouraging” results for the company in the sixteen weeks to July […]
As profit margins expand, Kraft Heinz’s price discipline pays off.
Profit margins at Kraft Heinz have grown for the second quarter in a row, as the company’s price discipline continues to pay off. CEO Miguel Patricio expressed “pride” in the company’s “resilient” portfolio, which isn’t losing incremental market to private label despite charging above the competition. While he acknowledges that the company is losing market […]
Brand Press: Craft a More Relevant Story from Your Brand’s Narrative
However, if you go a step further and ask, “Why should anyone write about your brand?” the answer becomes even more challenging to state. Although asking this question at the beginning of a client encounter is never simple, it is the place where businesses should begin when considering how to develop a press-worthy brand story. […]
Opting Out Provides a Chance for Your Brand to Build Empathy
People are celebrated at Milk Bar, and cake is the medium. Their credo, “everyone deserves to be celebrated,” is straightforward and very human. Tosi’s team believes that everyone, regardless of circumstance, deserves to be recognized, thus it collaborates with nonprofit groups such as The Birthday Party Project to provide joy to children experiencing homelessness. […]
Employees Would Rather Quit Than Advocate for a Brand
As a result, many companies actively encourage their employees to be brand advocates by promoting the company’s products to their friends, family, and the broader public. Employees are typically the finest product advocates – if they are passionate about their workplace and care about its bottom line, they are likely to be inclined towards their […]
Choosing one tactic at a time is the best marketing strategy.
Most business owners are under constant pressure to manage various social media accounts, email sequences, public relations activities, and so on. It’s enough to give anyone a headache — and a sense of directionlessness. Though some may claim that appearing in various locations will help you reach as many people as possible, this should […]
Faces Are the New Logos in the World of Creator Brands
Nevertheless, the online realm differs somewhat from real-life scenarios. Our attention is less focused on spaces and objects and more on visual content like videos and images. In this digital content landscape, faces hold significant importance. In the aftermath of the pandemic, where platforms like TikTok empowered everyone, including brands, to create videos that could […]